What Makes Us Loyal? Dr Rachel on Loyalty for ABC Radio

Trust and loyalty have at least one thing in common: I am making something I value vulnerable to another person’s actions. Whatever I choose to make vulnerable to another’s actions, I do so because I believe their actions will support it or, at least, will not harm it. In the beginning however, loyalty to a person, place or brand always begins with how that person or place makes me feel. Which is where I begin this interview I did yesterday on ABC Radio in Brisbane. Click to listen.